The LA City Guide is independently operated and is not affiliated with LA28, the IOC, or the City of Los Angeles.

Privacy Policy

Effective date: June 2026  |  Last updated: June 2026

The LA City Guide ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, when we may share it, and what choices you may have when using https://thelacityguide.com/ (the "Site").

1. Who we are

The LA City Guide is an independent travel and planning website focused on helping visitors plan trips to Los Angeles around the 2028 Olympic and Paralympic Games. If you have questions about this Privacy Policy, contact us at hello@thelacityguide.com.

2. Information we may collect

A. Information you provide directly

B. Information collected automatically

When you use the Site, certain information may be collected automatically, including: IP address, browser type, device information, operating system, referring pages, pages viewed, time spent on pages, general location data based on IP, and site interaction and analytics events.

C. Cookies and similar technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to understand how visitors use the Site, improve performance and user experience, remember preferences, measure content and marketing performance, and support advertising or monetization features.

3. How we use information

We may use information we collect to: operate and improve the Site, respond to inquiries, deliver newsletters or email updates, send itinerary or planning-related emails you request, analyze site traffic and user behavior, support advertising, sponsorship, affiliate, and monetization activities, detect fraud or abuse, and comply with legal obligations.

4. Third-party services

We may use third-party services for analytics, advertising, embedded content, forms, email delivery, and related business operations. These providers may collect information according to their own privacy policies. Depending on the services we use, these may include analytics providers, email service providers, advertising providers such as Google AdSense, affiliate or referral platforms, map or embedded content providers, and form or CRM providers.

5. Google AdSense and advertising

We may use Google AdSense or other advertising services to display ads on the Site. These services may use cookies or similar technologies to serve and measure ads, personalize content, and limit repeated ad exposure.

Third-party vendors, including Google, may use cookies to serve ads based on a user's prior visits to this Site or other websites. Users may manage ad personalization settings through Google's ad settings and through browser or consent controls where available.

6. Affiliate links and sponsorships

Some links on the Site may be affiliate links, meaning we may earn a commission if you click through and make a purchase or booking, at no additional cost to you. We may also publish sponsored content, featured listings, or paid placements. We aim to identify sponsored or compensated content clearly. See our Advertising Disclosure for more detail.

7. How we share information

We do not sell personal information. However, we may share information: with service providers that help operate the Site, with analytics and advertising partners, with email and form platforms, when required by law, to protect our rights or users, and in connection with a business transfer or restructuring.

8. Your choices

Depending on where you live, you may have additional legal rights regarding access, deletion, correction, or restriction of certain personal data.

9. Data retention

We retain information for as long as reasonably necessary for business, legal, operational, and security purposes.

10. Children's privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

11. External links

This Site may link to third-party websites. We are not responsible for the privacy practices or content of those third-party sites.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

13. Contact

If you have questions about this Privacy Policy, contact: hello@thelacityguide.com